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Case Study: A Scalable Multi-site Solution for Accor Hotels

Mon, 02/06/2017 - 01:30
When Accor Hotels needed to consolidate and improve their web content management and email marketing systems to ensure scalability and consistency across their portfolio, we were delighted to assist them.

Supporting a global network of thousands of contributors in nearly 100 countries gave our solution architects and engineers a unique challenge.
A global platform With 17 brands and 3,900 hotels in 92 countries, Accor Hotels has to maintain and update content across hundreds of different websites and tens of thousands of pages.

Content contributors were struggling to work with existing content management systems and keeping branding and pricing information consistent and up-to-date ad the speed required was proving difficult.

Accor Hotels needed a new solution that would empower their content team to:
  • Launch new, mobile-friendly websites quickly
  • Ensure brand and design consistency
  • Provide the latest pricing, accurately
  • Run automated email marketing campaigns featuring the same live pricing data
  • Personalise the customer experience and provide the best promotions to visitors
Tailoring content management solutions In response to these requirements, VASSIT rapidly assembled an agile team with the enterprise content management skills to build and deploy exactly the system Accor Hotels needed.

Working together with Accor Hotels own team, both on site and remotely, we worked do deliver a solution that streamlines website publishing and email marketing while ensuring consistency of design and accuracy of pricing information.

As the agile team completed functionality, a second DevOps team continually integrated this with production software to ensure that Accor Hotels saw ROI from the project all the way through, not just at the end.

To learn more about how VASSIT helped Accor Hotels build a new enterprise content management platform for a global contributor network, download the case study.

DevOps: Fact vs Fiction

Wed, 12/21/2016 - 01:25

A lot of incorrect assumptions are often linked to DevOps. While some organisations understand the term to mean the collaboration between development and operations departments. DevOps is, in truth, much broader and really refers to a methodology which, when put into practice with the right technology, can help organisations perform better.

5 Business Benefits of Successful Devops Implementation

Thu, 12/01/2016 - 02:01

Born out of the need to improve IT service delivery agility, the role of DevOps is to emphasise the collaboration, communication and integration of software developers and operations staff to deliver in-production software updates more easily, and bring new software into production more rapidly.

Self-service systems: overcoming the first obstacles of digital transformation

Thu, 11/24/2016 - 07:58

By now, everyone should understand that social media, cloud, mobile, Big Data and the Internet of Things are the disruptive forces that drive digital transformation. Businesses should also be aware that their choices are limited – either embrace the disruption or be disrupted. It is not a matter of if, but when, and it is much better to be ahead of the game than playing catch up.

6 Key Challenges of DevOps Implementation

Thu, 11/17/2016 - 08:27

DevOps is a popular industry buzzword, but does it have any substance? We've looked at the logistics of DevOps to highlight the challenges you may have to overcome when implementing this methodology. 

Emerging Technology Trends in 2016 and beyond

Thu, 09/29/2016 - 02:30

As technology advances, so should businesses. Technology is playing an increasingly important part in directing modern businesses; helping them improve their operational efficiency, communications and strategy. Having already looked at the latest CX trends for 2016, we now look beyond this year to identify emerging technologies and how they will affect customer experience (CX) in the future.

Application Hosting - How Do You Choose?

Fri, 09/23/2016 - 04:25

The rationale for application hosting is as follows: it provides full and instant access to software and applications, from any device, whatever its location. Today, with all the hype and tumult surrounding application hosting, knowing who to trust with your cloud computing needs can prove to be an arduous task.

5 Ways Knowledge Management can Improve Customer Experience

Mon, 09/12/2016 - 02:46

Knowledge management allows organisations to improve internal efficiencies by developing resources and systems, but it can also have a powerful impact on your customer experience (CX). By working to ensure continuity and growth of knowledge throughout your organisation you will find it easier to deliver a consistent and improving customer experience throughout your customer journey.

Customer Experience: What's Your Priority?

Tue, 08/30/2016 - 01:27

Many brands understand that customer experience (CX) is important, but still question how vital it is to success. Depending on your context, CX might be your top priority, or simply nice to have.

5 Customer journey map layouts FOR optimal cx success

Mon, 08/15/2016 - 13:30

Customer Journey Mapping can create real insights that will help improve your customer experience (CX), but with so many variations out there, it is hard to know which one to choose. From traditional linear or cyclical model, to illustrative and even video, each layout has unique strengths and benefits that can improve your brand's CX.

What is Knowledge Management?

Wed, 08/10/2016 - 08:32

At its core, Knowledge Management is about understanding what your organisation knows; as a business discipline it’s the act of consciously implementing processes to organise, analyse and manage enterprise knowledge.

How to Create a Super Effective Abandoned Cart Email

Tue, 07/05/2016 - 05:52

For an eCommerce business, there’s not much more frustrating than a customer who fills their virtual shopping basket with high ticket items, only to disappear from your site. The abandoned cart email can help win back some of that lost custom. But how do you make your emails enticing, not off-putting?

Webinar: Increasing employee engagement in the digital workplace

Fri, 06/24/2016 - 03:26

Along with our partners Hippo, we’re pleased to invite you to join us on the 28th June at 4pm (UK time) for a webinar about increasing employee engagement in the digital workplace.

Case Study: An integrated employee engagement platform for LifeWorks

Mon, 06/06/2016 - 04:21

After employee management technology specialists LifeWorks and WorkAngel merged in 2016, the new company had challenging requirements for launching a fully integrated platform. LifeWorks turned to our specialist technology consultants to bring its vision to life.

Business Intelligence Vs Analytics – Which do I need?

Thu, 06/02/2016 - 06:08

In (very) short, business intelligence, or BI, tends to answer “what is happening?”, while business analytics, BA, can help you understand “why is this happening?” and “what will happen next?”

6 Must-Have Contract Management Software features

Tue, 05/31/2016 - 02:53

Inefficient or ineffective contract management software can be disastrous to your business’ revenues, reputation and compliance obligations. So ensuring contract signing and handling is secure, fast and accessible is imperative.

What's the difference between Customer Experience and Customer Service?

Wed, 05/18/2016 - 07:26

Customer service is one of the many touchpoints that can influence an overall customer experience but should not be confused with CX itself, which encompasses every element and stage of a customer's journey with your brand. 

What's Next for Customer experience?

Tue, 04/26/2016 - 01:00

Customer experience is a leading competitive differentiator and can be the gateway to customer retention, so keeping up with the trends and technologies that enhance and evolve your CX is essential. 

8 Advantages of Single Sign-on SSO Technology (and 3 Flaws)

Fri, 04/22/2016 - 01:09

Single sign on (SSO) makes logging in to a platform, application or website quicker and easier, and so offers considerable benefits but there are also some disadvantages and costs to weigh up if you are considering implementing it for your organisation.

BPM VS. SOA – How do they Intersect and How Do They Differ?

Mon, 04/18/2016 - 04:43

The similarities between Business Process Management (BPM) and Service Oriented Architecture (SOA) are obvious – the differences can be less clear. Understanding the individual and intersecting roles of these two business practices can help you move towards a more well-structured and robust business.