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6 customer journey mapping resources to supercharge your CX

Tue, 04/12/2016 - 08:56

While many businesses are focusing their attention on Customer Experience (CX), they frequently fail to recognise and address pain points that ultimately cost customers, loyalty and revenue.

How Unite Group increased usage by 98% with Oracle WebCenter Sites

Tue, 04/12/2016 - 08:53

As the UK’s leading student accommodation provider, the Unite Group’s websites are a vital resource and service for the 42,000 students as well as potential investors and universities. By migrating to Oracle for their CMS and infrastructure with VASSIT’s help, they enhanced visitor experience and drastically increased the proportion of transactions made through the site.

5 Tips for Optimising Multi-Channel Customer Experiences

Tue, 03/29/2016 - 01:18

When your potential and existing customers are accessing your site or content from different devices, it can be nearly impossible to keep track of their customer journeys. Is the person who looked at an item on a desktop the same as the one who looked at it on a phone three hours later?

5 of the Best (and Cheapest) Customer Journey Mapping Tools

Fri, 01/22/2016 - 01:25

Customer journey mapping can give powerful insights and make a measurable difference to your customer experience, and you don’t need expensive tools to get there.

How to Prepare for Your CX Future in 6 Videos

Tue, 01/19/2016 - 04:56

In our last post, we discussed the Customer Experience (CX) trends we expect to dominate the conversation in 2016 – now we’ve rounded up 6 videos for a deeper look.

7 Key CX Trends for 2016

Mon, 01/11/2016 - 02:58

To help spur your Customer Experience (CX) to greatness in 2016, we’ve put together a list of 7 trends, from gamification to the IoT, that you and your business need to bear in mind.  

6 customer journey mapping resources to supercharge your CX

Mon, 01/04/2016 - 02:00

While many businesses are focusing their attention on Customer Experience (CX), they frequently fail to recognise and address pain points that ultimately cost customers, loyalty and revenue. Customer journey mapping is an effective tool to uncover CX flaws. However, this process is widely misunderstood and unsuccessfully implemented by organisations.

NEW DOWNLOAD: Introduction to Customer Journey Mapping

Tue, 12/22/2015 - 02:54

In order to get a holistic view of the customer experience (CX) your business provides, you need to understand customers’ behaviour, motivations, thoughts and feelings at every touchpoint. This can be achieved through customer journey mapping.

7 Key Goals for your Customer Experience Strategy

Wed, 12/02/2015 - 01:30

Creating an effective customer experience programme relies on strong setting. Our Periodic Table of Customer Experience outlines some of the most common goals for CX, and why they’re valuable.

Employee experience is the catalyst for Customer Experience

Mon, 11/30/2015 - 01:50

What businesses often forget is that their people are an essential element of creating better Customer Experience (CX). Your people are the engine of your business, and it's up to you to steer them towards a customer-focus.

Customer Experience (CX) vs User Experience (UX) - Opportunities and threats

Tue, 11/17/2015 - 04:33

Customer Experience and User Experience are two critical business differentiation tools with the power to transform business performance.

Customer Experience (CX) vs User Experience (UX) - Opportunities and threats

Mon, 11/16/2015 - 01:22
Customer Experience and User Experience are two critical business differentiation tools with the power to transform business performance.

But reaping the rewards requires the correct application of these two distinct disciplines.

Our Periodic Table of Customer Experience

Tue, 11/10/2015 - 08:53

We’re delighted to be attending this year’s Festival of Marketing alongside our friends from Hippo CMS. More than ever, this year’s event is championing the centrality of customer experience to any marketing, with talks on Mapping Content to the Customer Journey and Using Technology to Create Meaningful and Positive Customer Experiences to name just a few.

Overcoming Organisational Silos – the CX Challenge

Thu, 11/05/2015 - 09:18

When it comes to Customer Experience (CX), silos are your organisation’s greatest weakness and your competitors’ greatest opportunity.

5 IT industry resources every CIO should follow

Thu, 10/22/2015 - 02:30

Keeping up with industry trends can be a struggle.

HowUnite Group increased usage by 98% with Oracle WebCenter Sites

Mon, 10/12/2015 - 03:00

As the UK’s leading student accommodation provider, the Unite Group’s websites are a vital resource and service for the 42,000 students as well as potential investors and universities. By migrating to Oracle for their CMS and infrastructure with VASSIT’s help, they enhanced visitor experience and drastically increased the proportion of transactions made through the site.

VASSIT sponsors Oracle WebCenter & Oracle BPM Reception

Tue, 09/29/2015 - 06:29

We’re pleased to announce that VASSIT are sponsoring the Oracle WebCenter and Oracle Business Process Management (BPM) reception on October 26th, 2015.

How to prioritise CX projects

Mon, 09/21/2015 - 03:40

 

Oracle acquires CX software provider Maxymiser

Fri, 08/21/2015 - 08:14



On Thursday, 20th August, Oracle announced it has agreed to acquire leading cloud-based Customer Experience (CX) software provider, Maxymiser, for an undisclosed sum.

6 Features you should always look for in an ECM

Mon, 08/10/2015 - 07:23



The overall goal of deploying an Enterprise Content Management (ECM) system is to improve efficiency when handling information.

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