Context & Cognitive

  • StrategyENVISION
  • DesignEVOLVE
  • TechnologyENABLE
  • OperationEXCELLENCE

User interaction is increasingly complex and changing, with a high volume of manual activity and little traceability of processes, to which we can add an ever-increasing number of players and contexts.

Offering a global and unique experience for each client means obtaining a greater knowledge of them; crossing the data we have with other enriching and useful information we can discover, allows us to increase both attraction and loyalty.

Connecting the dots

Aspirational schemes

We define the steps needed to understand the circumstances, needs, and behaviour of the customer in each stage.

We create a dynamic strategy to interpret the collected data and apply artificial intelligence to recognise and predict clients behaviour.

As a result, we pave the way for companies to intelligently and effectively use data, leading to important competitive advantages.

Sharp processes

We define automation mechanisms to achieve a personalized and optimized experience for the customer. We design the path to apply intelligence to data generated by the processes, in order to automatically detect errors and predict behaviour, even in real-time.

This translates, throughout the entire life cycle of the relationship with the brand, into improved decision-making, increased sales, greater efficiency in the use of resources and greater customer satisfaction.


We build solutions based on AI, conversational flows, and intelligent architecture which respond to business and O&T needs for the optimisation of products, services and processes.

We speed up advanced data analysis to identify customer behaviour patterns and improve predictive models, optimising the customer journey and providing sufficient intelligence to make processes efficient and automatic.

Due to this, it becomes possible to offer products and innovative services, which create a WOW factor, while at the same time reducing costs and optimising efficiency.

Pushing operations to the limit

We implement new intelligent processes that help to understand the situation of the customers in order to give them the service they expect at every moment.

We train the models to adapt them to each type of customer and keep them updated, developing the solutions so that they can address new processes.

In this way, we can offer our clients flexible and personalized attention, which even allows us to anticipate their needs, predict and offer solutions to future challenges.