Smartex

The Decision Making Tool

Analyse and process data, providing key information and recommendations

Your business shouldn’t waste marketing resources on campaigns that are hit or miss. Instead, you need to plan, and track marketing efforts so you can learn what works and then change what doesn’t. That way, you concentrate efforts on tactics that generate real results.

Smartex provides a platform to:

  • Quickly create, deploy, target, and measure multi-channel online marketing
  • Deliver relevant, optimized, and content rich contextual Web experiences
  • Extend brand engagement and Web presence to mobile and social channels

 

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Real-Time Decision Making

With Smartex we can provide real-time decision making and required agility in knowing whom your customer is and, understanding your customer habits and chararceristics.

You will improve your overall business responsiveness with optimized and personalized customer interactions flows.

Leverage The Power of Oracle Software

Oracle provides us with a range of software that allows us to enchance to effectiveness of existing data models.

Smartex integrates data from Portal technologies (either Webcenter Sites or UCM Site Studio) and Oracle CRM using OBIEE to combine the analytical techniques and personalize customer interaction flows.

Oracle Real-Time Decisions

Oracle Real-Time Decisions (Oracle RTD) solves the challenges faced in trying to optimize business processes using analytical techniques such as business rules, data mining, or statistics.With Oracle RTD, you will improve your overall business responsiveness with optimized and personalized customer interactions flows.By learning from every single interaction and adjusting your processes in real-time, you will always take the best course of action and optimize the value of each opportunity.

Web Experience Management

Oracle WebCenter arms companies with the full arsenal of web experience management capabilities such as targeting and optimizing content, social computing, and multichannel engagement. All of these help improve customer loyalty, drive web traffic, and target new customer segments.In one integrated suite, it combines an array of complementary capabilities: web experience management (Oracle WebCenter Sites), composite applications and mashups (Oracle WebCenter Portal), social networking and collaboration (Oracle WebCenter Social), and enterprise content management (Oracle WebCenter Content). Together these form a platform that connects people, places, and information.