Design that is centred on the user should make people's interaction with digital technologies simpler and more natural.
Generating better user experience allows the performance of a business to improve.
A digital service should focus on the clients as well as users. By including the user experience (UX) through the design of services, we will improve conversion and the positive impact of this service.
When it comes to purchasing a product, our decisions are based on what we remember (associations), not on our experiences
Improve SEO positioning
Simplifying and making complex processes easier allows you to improve conversion rations. Usability and user experience are two critical factors when positioning in searches, because if the user experience on the web page is bad, the positioning and obtained visits will be few and of low quality.
It is only possible to motivate the user when they feel comfortable within the processes on a web page, which is why we seek to generate highly gratifying experiences with the purpose of connecting with them emotionally.
This focus is key in the use of applications, Intranets and complex conversion processes for the web such as registration forms , surveys, purchasing processes, etc.